They didn't forget because your idea was weak. They forgot because your story was. This book rewires how you communicate when the outcome matters most.
It's not because they weren't paying attention. It's because the human brain doesn't store information. It stores emotion. And most business presentations, pitches, and proposals are built entirely on logic that the brain is neurologically designed to forget.
You've seen it happen. The RFP response that checked every box but lost to a competitor with half your capabilities. The board presentation where the data was airtight but the decision was deferred. The deal review where you could see the client's eyes glaze over by slide eleven.
After 19 years, over a million presentation slides reviewed, and Fortune 100 deal teams coached, one pattern became undeniable: the teams that win don't have better information. They tell better stories. And storytelling in business isn't a soft skill, it's a biological mechanism.
The book introduces a biological framework for constructing business narratives the brain can't ignore. At its core is a deceptively simple structure that companies use to differentiate business development communications.
Nobel Prize-winning decision science tells us your data will lose to your competitor's story. Unless you lead with emotion and land with logic.
The EQ Sandwich™ is simple enough to learn in an hour and powerful enough to restructure how your entire organization communicates.
From the Red Thread Metaphor to the Six-Point Distillation: tools that turn forgettable pitches into stories people retell after you leave the room.
We're more efficient when we make decisions with both EQ and IQ. But in business, most communication is heavily weighted toward IQ content: value propositions, solutions, capabilities. On the audience side, your brain is searching for more. It's searching for an emotional connection. Once we have that connection, we use facts to justify decisions we've already made unconsciously. This is how the EQ Sandwich works.
The EQ Sandwich wasn't developed in a classroom. It was built in the pressure of real bids, deal reviews, and boardroom presentations where the story you tell determines whether you win or watch someone else celebrate.
Jon has coached senior leadership teams across industries, helping them transform IQ-heavy content into narratives that connect, persuade, and stick.
"If the world doesn't yet get your genius, this book will change that. He knows a great story doesn't just simplify a business. It amplifies its brilliance."
"Presentation Partners has a unique approach to emotive storytelling. Their Neuroscience of Persuasion structures the why, how, and results into dynamically different narrative. This technique gave my leadership teams go-to-market materials that helped drive new deals."
"Jon doesn't just teach you to tell stories. He rewires how you think about every conversation where the outcome matters. The EQ Sandwich fundamentally changed how our deal teams communicate."
Jon has spent nearly two decades at the intersection of neuroscience and narrative, coaching senior leadership teams to build stories that win high-stakes decisions. As the founder of Presentation Partners, Co-Founder of PathosStory, and co-developer of the Neuroscience of Persuasion℠ framework, he's reviewed over a million presentation slides and trained hundreds of companies, including 600+ Managing Directors at Accenture alone.
His approach isn't theory. It's forged in deal rooms, boardrooms, and the pressure of real bids where the story you tell determines whether you win or watch someone else celebrate.
Someone in your next meeting will tell a better story. Make sure it's you.
